Meiyume (Hong Kong) Ltd
Paper Pot with Molded Pulp
Crafted from molded pulp – composed of a bamboo and bagasse mix – with a paper drum shell, this jar is entirely biodegradable. In addition, the material is constructed using waterproof additives and lamination, so that formulations can be directly filled into the packaging, without the need to add additional barriers. This means the product can both stand as practical packaging while being biodegradable and eco-friendly. The jar is also designed with surface and edge protection to enhance durability, to meet both functional and aesthetic standards. At the end of its life, the jar will decompose naturally, minimizing its environmental impact.
Booth#: 6-E12a
This product is a finalist in the category Sustainability of Cosmopack Asia 2024
Product Headline
Crafted from molded pulp – composed of a bamboo and bagasse mix – with a paper drum shell, this jar is entirely biodegradable. In addition, the material is constructed using waterproof additives and lamination, so that formulations can be directly filled into the packaging, without the need to add additional barriers. This means the product can both stand as practical packaging while being biodegradable and eco-friendly. The jar is also designed with surface and edge protection to enhance durability, to meet both functional and aesthetic standards. At the end of its life, the jar will decompose naturally, minimizing its environmental impact.
Product Description
Introducing a plastic-free and sustainable container that is crafted from molded pulp and paired with a paper drum. This innovative packaging solution offers an environmentally friendly alternative. When the product reaches the end of its life, the entire packaging can naturally biodegrade, minimizing its impact on the environment and providing a sustainable disposal option.
Claims & Benefits
The entire packaging is naturally biodegradable.
Technical Details
Material:
Pulp pot - Bamboo + bagasse mixture
Paper drum shell
Other Features:
Pulp with waterproof additives & lamination for direct formula filling
Surface and edge protection
Functional Test:
Tested at 0.8M drop test with solid perfume formula
Launch Date
05/17/2024
Price List, Target Consumer & Market Segments
Masstige.
Website and Social Channel/s
Meiyume website and linkedin
What sets your product apart and why is it innovative?
This biodegradable jar stands out as an innovative solution in sustainable packaging due to its plastic-free construction and thoughtful design. Made from molded pulp and paired with a paper drum, it offers a renewable alternative to traditional plastic containers. Its ability to directly fill formulas—thanks to waterproof additives and lamination—sets it apart from typical pulp-based packaging, which often requires additional barriers. This unique feature ensures both durability and practicality while maintaining its eco-friendly composition.
The jar's complete biodegradability means that, at the end of its life, it returns to nature with minimal environmental impact. Unlike conventional packaging, which often lingers in landfills, this jar decomposes naturally, contributing to a circular economy and reducing long-term waste.
Additionally, its surface and edge protection enhance durability, ensuring that it meets both functional and aesthetic standards. The combination of sustainable materials, innovative waterproofing for direct use, and biodegradable design makes this jar a truly forward-thinking solution for brands seeking to minimize their environmental footprint. It redefines what’s possible in sustainable packaging, offering a viable, earth-friendly alternative without sacrificing quality or performance.
How do you promote your product on multiple channels?
Social media platform, website post, email marketing.
How does your product meet the evaluation criteria of its category?
Crafted from molded pulp and paired with a paper drum, it offers a fully eco-friendly alternative to traditional containers. The use of waterproof additives and lamination enables direct formula filling, while its surface and edge protection ensure durability. When the product reaches the end of its life, the entire package naturally biodegrades, minimizing environmental impact and providing a sustainable disposal option. This all-around eco-conscious solution embodies a commitment to reducing waste and promoting a greener future.
Patents
NIL.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
At Meiyume, we are committed to sustainability across the 4Ps—Product, Process, People, and Places—with a mission to transform the beauty industry through sustainable solutions.
**Product:** We drive sustainable innovation by incorporating life cycle analysis into the design, materials, and processes used in our products. This ensures that sustainability is at the forefront of product development, pushing the boundaries of eco-friendly beauty solutions.
**Process:** We continuously engage with our partner factories to ensure that every step in the manufacturing process aligns with our sustainability goals, minimizing environmental impact and optimizing efficiency.
**People:** We create a safe and inclusive work environment while actively giving back to the community. By prioritizing the well-being of our people and fostering a culture of inclusivity, we support long-term sustainable growth for both our company and society.
**Places:** We are upgrading our facilities to improve their environmental footprint, focusing on energy-efficient solutions and greener operations. This helps us contribute to a more sustainable future for the planet.
Through these 4Ps, Meiyume is dedicated to leading the beauty industry toward a more sustainable future, transforming how beauty products are made, consumed, and disposed of.
Certifications
NIL.
Timeline
18 July 2024
Platform Opening
30 September 2024
Entries closing
21 October 2024
Finalists Announcement
13 November 2024
Awards Ceremony
Winners Announcement