ELROEL
Green Tea Pore Tightening, Canola Brightening, Camellia Revitalizing Double Layer Serum
In three different formulations, these serum mists all draw on ingredients from Korea’s Jeju Island, and are Jeju Cosmetic Cert-certified, meaning they have been certified by the island’s local government as being made in Jeju using pure water from the island and containing over 10% natural ingredients grown on the island. Formulated as double-layer mist-type serums, the serums are composed of an oil layer and a moisture layer, allowing for even hydration and nourishment. Among the ingredients are camellia, renowned as the island’s winter flower, extracted using a traditional Korean compression method. Also within the different formulations in the range are canola, a spring flower, and Jeju green tea leaves from Korea's main green tea cultivation area. Before being sprayed on, the double-layer formulas are to be shaken, for a fresh activation with each use.
Booth#: 1E-D5A Section: Branded Finished Products
This product is a finalist in the category Green & Organic of Cosmoprof Asia 2024
Product Headline
In three different formulations, these serum mists all draw on ingredients from Korea’s Jeju Island, and are Jeju Cosmetic Cert-certified, meaning they have been certified by the island’s local government as being made in Jeju using pure water from the island and containing over 10% natural ingredients grown on the island. Formulated as double-layer mist-type serums, the serums are composed of an oil layer and a moisture layer, allowing for even hydration and nourishment. Among the ingredients are camellia, renowned as the island’s winter flower, extracted using a traditional Korean compression method. Also within the different formulations in the range are canola, a spring flower, and Jeju green tea leaves from Korea's main green tea cultivation area. Before being sprayed on, the double-layer formulas are to be shaken, for a fresh activation with each use.
Product Description
This is a 'JEJU COSMETIC CERT' certified product by the Jeju local government, made with natural ingredients and pure water from Jeju, a pristine resource area in Korea. It is a double-layer mist-type serum, consisting of an oil layer and a moisture layer, allowing for even and delicate hydration and nourishment without clumping. It is a natural clean beauty product.
Claims & Benefits
This spray-type serum simultaneously nourishes, revitalizes, and soothes the skin, providing immediate hydration and moisture. It features a double-layer formula with both an oil layer and a moisture layer. The fine mist spray, free from clumping and stickiness, allows for effortless hydration anytime, whether before or after makeup.
Technical Details
We used natural ingredients extracted and processed from plants grown and harvested directly in Jeju, along with the pure water from Jeju Island. For the camellia, which is Jeju's iconic winter flower, we used a traditional Korean compression method. Additionally, we included canola, a representative spring flower, and Jeju green tea leaves from Korea's main green tea cultivation area. This serum features a double-layer formulation with an oil layer and a moisture layer, allowing you to shake it before each use for fresh activation.
Launch Date
06/01/2024
Price List, Target Consumer & Market Segments
(KRW 42,000)
This product is made with the cleanest ingredients sourced from Korea's pristine regions and has been certified for quality through the meticulous and strict evaluation of local governments. With transparency in both the ingredients and the place of production, it is a product you can use with confidence.
Website and Social Channel/s
www.elroel.com,
www.elroelglobal.com,
instagram.com/elroelcosmetic,
instagram.com/elroelcosmetic_global
What sets your product apart and why is it innovative?
This is not a product that uses only a small amount of ingredients from famous regions and sells it as if it contains most of those ingredients. Instead,Our products have been accurately certified for quality through strict and meticulous screening and inspection by government and local governments. Our product is officially certified to use natural ingredients, including plants and water from Jeju, a pristine area, ensuring the stability and safety of its raw materials.
How do you promote your product on multiple channels?
We operate an offline showroom in one of the most populated tourist areas in Korea, making it accessible for both Korean and international visitors to see and experience our products firsthand. Additionally, we are expanding opportunities for global consumers to engage with our products by participating in renowned beauty fairs, seminars, and sponsorships.
Online, we utilize social media marketing through platforms such as Instagram and keyword search advertising on portal sites. We also connect with consumers in real time through mobile and TV live shopping broadcasts, providing an interactive way to introduce and showcase our products.
How does your product meet the evaluation criteria of its category?
This product is a clean beauty solution composed of over 96% natural ingredients, featuring camellia flowers, canola flowers, and green tea leaves cultivated and harvested in Jeju Island, Korea's pristine area. It ensures precise production and processing of raw materials. Having passed Patch testing, it is suitable for sensitive skin users. Additionally, we are committed to Eco & Nature Friendly practices, and vegan formula that is not subjected to animal testing.
What is you brand commitment to sustainability, ethical practices, and social responsibility?
Our brand is trying to be a conscious company that cares about the environment and the planet. We are doing minimal packaging without over-packaging, and external packages are also using FSC-certified ( Forest Management Certification ) paper and printing using SOY INK. And we do not do animal testing, so we're taking the natural friendly ideology with us.
Patents
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Certifications
1. JEJU COSMETIC CERT: This product is certified by the Jeju Governor (local government) following rigorous screening and quality control. It is exclusively for products made in Jeju using pure water from Jeju and containing over 10% natural ingredients grown directly in Jeju Island, Korea’s pristine resource area.
2. Patch Test Completed: This product has successfully passed a skin patch test.
Timeline
18 July 2024
Platform Opening
30 September 2024
Entries closing
21 October 2024
Finalists Announcement
13 November 2024
Awards Ceremony
Winners Announcement