IN PARTNERSHIP WITH
The competition of the cosmetics industry - Cosmoprof Awards
LALACHUU CO.,LTD

Sleek Wear Foundation

This serum-like foundation contains 68% skin care ingredients, including lavender flower extract to help control sebum production and chestnut shell extract to tighten pores, for a blurred and smoothed skin appearance. Within the foundation are honeycomb-structured powder particles, which are pressed to provide smooth coverage that conceals skin imperfections and pores. The product comes with a built-in applicator, allowing the product to be applied either with the pump, or with the sponge applicator that sits inside the bottle. Its fine, weightless coverage lasts for up to 72 hours. Offering a filter-like finish, the foundation delivers full coverage, without the need for concealer. The product is certified vegan by the Korean Vegan Certification Institute.

Booth#: 1E-M6B Section: Branded Finished Products

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This product is a finalist in the category Make-up Products of Cosmoprof Asia 2024

Product Headline
This serum-like foundation contains 68% skin care ingredients, including lavender flower extract to help control sebum production and chestnut shell extract to tighten pores, for a blurred and smoothed skin appearance. Within the foundation are honeycomb-structured powder particles, which are pressed to provide smooth coverage that conceals skin imperfections and pores. The product comes with a built-in applicator, allowing the product to be applied either with the pump, or with the sponge applicator that sits inside the bottle. Its fine, weightless coverage lasts for up to 72 hours. Offering a filter-like finish, the foundation delivers full coverage, without the need for concealer. The product is certified vegan by the Korean Vegan Certification Institute.
Product Description​
This filter-covering foundation ensures flawless coverage with a light touch like applying a serum.
Claims & Benefits
No Spatula or Brush Needed, The Built-in Applicator Helps Provide Super Easy Makeup without Caking.
Technical Details​
Contains 68% skincare ingredients Lavender flower extract in CS-SEBUM CLEANSER helps control sebum production Chestnut shell extract helps tighten pores, giving your skin a blurred, smooth appearance
Launch Date
09/23/2024
Price List, Target Consumer & Market Segments
MSRP: US$32.27 Target consumers: 20~40 Female Target market: Online, offline shops and drug stores
Website and Social Channel/s
English website: https://www.en.lalachuu.com/ Chinese website: https://www.cn.lalachuu.com/ Korean website: https://www.lalachuu.com/ Instagram page: https://www.instagram.com/lalachuu_official/
What sets your product apart and why is it innovative?
The honeycomb-structured powder particles of the Lala Chuu Sleek Wear Foundation are compactly compressed to provide smooth, precise coverage that perfectly conceals skin imperfections and pores.
How do you promote your product on multiple channels?
We promote LalaChuu Sleek Wear Foundation on our own website in three languages: Korean, English, and Chinese. Customers interested in our products can visit our website at any time to check product details. We also run an Instagram page. We update it regularly for monthly promotion, events, and so on. We participate in beauty exhibitions around the world to attract the attention of our customers.
How does your product meet the evaluation criteria of its category?
Sleek Wear Foundation adheres thinly and lightly, smoothly covering skin imperfections to create a natural look as if it were my own skin. It has a special built-in applicator for a delicate coverage in any part of face. Its weightless cover for thin and smooth adhesion can provide a long lasting up to 72 hours. With a filter-like finish, it offers full coverage without the need for concealer.
What is you brand commitment to sustainability, ethical practices, and social responsibility?
The product box is printed with eco-friendly soy ink and made using FSC-certified paper for sustainable forest management and forest protection. Certified Vegan by the Korean Vegan Certification Institute For safe use, Human application test Completed
Patents
N
Certifications
Vegan

Timeline

18 July 2024

Platform Opening

30 September 2024

Entries closing

21 October 2024

Finalists Announcement

13 November 2024

Awards Ceremony
Winners Announcement

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