Avant Proteins Pte. Ltd.
Zellulin® BioPlatform
This is a patented, sustainable technology that utilizes cultivated fish cells to obtain cell-identical functional proteins which are then transformed into a sustainable and traceable biopeptide complex. For skin care, this regenerative complex contains signaling peptides, which give instructions within the skin to produce a firmer, smoother, and more elastic skin texture. Avant Proteins’ method of producing peptides differs from traditional processes, which either use animal-sourced raw materials and are not traceable or sustainable, or – in the case of synthetic and precision fermentation – yield low quantities of peptides. Zellulin’s patented biotechnology is said in contrast to be able to produce cell-identical multiple peptides. In tests on its1% Zellulin® ZelluGEN active, when applied twice daily, the active delivered improvements on several skin criteria compared to a placebo, including three times the skin hydration compared to a placebo; a five-fold reduction in skin trans-epidermal water loss; three times more elasticity; two times the skin tightness, and two times the collagen density.
Booth#: 10-P12a
This product is a finalist in the category Innovative Technology of Cosmopack Asia 2024
Product Headline
This is a patented, sustainable technology that utilizes cultivated fish cells to obtain cell-identical functional proteins which are then transformed into a sustainable and traceable biopeptide complex. For skin care, this regenerative complex contains signaling peptides, which give instructions within the skin to produce a firmer, smoother, and more elastic skin texture. Avant Proteins’ method of producing peptides differs from traditional processes, which either use animal-sourced raw materials and are not traceable or sustainable, or – in the case of synthetic and precision fermentation – yield low quantities of peptides. Zellulin’s patented biotechnology is said in contrast to be able to produce cell-identical multiple peptides. In tests on its1% Zellulin® ZelluGEN active, when applied twice daily, the active delivered improvements on several skin criteria compared to a placebo, including three times the skin hydration compared to a placebo; a five-fold reduction in skin trans-epidermal water loss; three times more elasticity; two times the skin tightness, and two times the collagen density.
Product Description
ZelluGEN™ is an ECM-targeted regenerative complex containing signaling peptides to give instructions within the skin to produce a firmer, smoother, more elastic skin texture.
Zellulin® Bioplatform is a genre-defining technology that revolutionizes how we produce peptides.
There are four traditional methods for peptide production: chemical extraction, conditioned medium, synthetic, and precision fermentation. The first two use animal-sourced raw materials and are not traceable or sustainable. The latter two, chemically defined, only yield one molecule per production. With our patented biotechnology, we can produce cell-identical multiple peptides, the same concoction a cell produces for its functioning sustainably, traceably, and marine-friendly.
Claims & Benefits
In a single-blind, placebo-controlled efficacy study performed on 60 subjects using an eye cream containing 1% Zellulin® ZelluGEN active, applied twice daily, there are statistically significant benefits measured in the skin conditions of product users vis-a-vis placebo users:
(a) moisturizing efficacy – 3x skin hydration better than placebo;
(b) improve skin barrier function – 5x skin trans-epidermal water loss less than placebo;
(c) improve skin elasticity – 3x elasticity increase better than placebo;
(d) increase skin firmness –2x skin tightness increase better than placebo; and
(e) increase dermal intensity – 2x collagen density increase better than placebo.
(f) With 96.6% satisfied with the efficacy of the product
Technical Details
(a) Benefits:
1. Increases skin hydration
2. Increases skin firmness
3. Increases skin elasticity
4. Promotes collagen production
5. Improves skin texture
6. Improves complexion
(b) Technology: The Zellulin® Bioplatform allows us to use a small number of seed cells from nature to produce an abundance of ingredients for personal care applications, creating a sustainable, highly bioavailable supply of skincare actives.
(c) INCI: Water, Hydrolyzed Minnow Muscle Cell Lysate, Potassium Sorbate, Sodium Benzoate, Citric Acid
(d) Trade Name: Zellulin ZelluGEN
(e) Product Description: A biopeptide blend for regenerative skin care applications
(f) Intended Use: Skincare (Leave On), Body Care, Cosmetics
(g) Recommended Use Level: 1% - 10%
(h) Appearance: Clear, Colourless
(i) pH: 5.0 – 5.5
(j) Odor: Vegetal
(k) Specific Gravity: 0.99 – 1.10
(l) Protein Content: > 1000 ug/ml
(m) SKU: 1000 ml of 10% Concentration Solution in 2x 500 ml containers
(n) Storage Conditions: 5ºC - 25ºC Store away from direct light and heat. Refrigeration is recommended for long-term storage
(o) Not tested on animals
(p) Does not contain any ingredients of animal origin other than fish cells extract.
Does not contain alcohol, and alcohol has not been used in the manufacturing process.
It is not produced on equipment previously used for products containing the above substances without fully documented clean-down using cleaning materials complying with the above.
Launch Date
11/10/2024
Price List, Target Consumer & Market Segments
1. Target Customer: Anti-aging products
2. Market Segments: Value, Premium, Luxury
3. Price List: In line with current price ranges of peptides
Website and Social Channel/s
1. Website: https://www.zellulin.tech/
2. Zellulin BioPlatform Explained: https://youtu.be/Kza71nLndLo
What sets your product apart and why is it innovative?
(A) Zellulin® Bioplatform is a genre-defining technology that revolutionizes how we produce peptides.
It is:
1. World’s One & Only in the World and patent-protected.
2. Made naturally, sustainably, traceably and marine-friendly.
3. Comprises of skin rejuvenating multi-peptides working in synergy.
(B) The platform allows us to use a small number of seed cells from nature to produce an abundance of ingredients for personal care applications. There is no need for a continuous supply of seed cells, creating a sustainable, highly bioavailable supply of skincare actives.
(C) There are four traditional methods for peptide production: chemical extraction, conditioned medium, synthetic, and precision fermentation. The first two use animal-sourced raw materials and are not traceable or sustainable. The latter two, chemically defined, only yield one molecule per production. With our patented Zellulin® Bioplatform, we can produce cell-identical multiple peptides, the same concoction a cell produces for its functioning, in a fully traceable, sustainable, and cost-effective way.
How do you promote your product on multiple channels?
1. Partner Programs with Skincare Brands, Formulators, OEMs and Distributors
2. Online portal for inquiry and sample ordering
3. Product listings on industry websites
4. Webinars, newsletters
5. Trade shows and conferences
6. Press Release
How does your product meet the evaluation criteria of its category?
(a) Innovation - Zellulin® Bioplatform is a genre-defining technology that revolutionizes how we produce peptides.
(b) Sustainability & Ethics—Zellulin® Bioplatform contributes to the UN SDG goals of Life Below Water and Responsible Consumption & Production. Our solution allows us to have a bio-relevant peptide blend identical to that of animal cells without depending on animals for raw materials.
(c) Creativity, Patents & Technologies - Zellulin® Bioplatform has two granted patents and two other patent-pending filings.
(d) Performance and Functionality – Third-party safety tests, efficacy test and consumer perception tests have been conducted on Zellulin® ZelluGEN.
(e) Safety - Third-party safety tests have been conducted on Zellulin® ZelluGEN.
Patents
1. Granted US 11,306,342 B2 (Apr. 19, 2022)
2. Granted US 12,307,625 B2 (Jul. 16, 2024)
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
We commit to:
1. Not tested on animals
2. Use of animal-component-free input materials (exclude fish seed cells)
3. Reduction of at least 75% carbon footprint than traditional fish collagen
4. Use of recycled or recyclable materials for containers
5. Ethical production policies
Certifications
ISO certification process in progress.
Timeline
18 July 2024
Platform Opening
30 September 2024
Entries closing
21 October 2024
Finalists Announcement
13 November 2024
Awards Ceremony
Winners Announcement