Dermosfera SRL
Rhea Cosmetics - H2ONutri - Nourishing Body Conditioner
Inspired by the action of hair conditioners, this rinse-off balm can be used in the shower and has a rich, enveloping texture with ingredients that bind to the skin’s proteins, to maintain skin hydration even after the product has been rinsed off. Its key active ingredient is Aquaxyl, whose molecular combination acts on the reconstruction of the skin's water base. It controls water circulation in all layers of the skin, by stimulating the synthesis of lipids and proteins involved in the stratification of the stratum corneum. Aquaxyl acts to strengthen the skin barrier in 24 hours, reduces moisture loss, and after 28 days leaves skin visibly softer and smoother. Also within the formula are shea butter, murumuru butter, sweet almond oil, and Hydraglucose, a hydrating sugar molecule that not only increases epidermal hydration but also boosts the performance of the skin's natural hydration factor. Added to this, vitamins E and B5 act as antioxidants to fight free radicals and help maintain youthful skin. When testing the H2ONutri product, with an application time of two to three minutes, the product improved skin hydration by 21% and skin elasticity by 17%.
Booth#: 3E-D1B Section: Branded Finished Products
This product is a finalist in the category Personal Care & Body Care Products of Cosmoprof Asia 2024
Product Headline
Inspired by the action of hair conditioners, this rinse-off balm can be used in the shower and has a rich, enveloping texture with ingredients that bind to the skin’s proteins, to maintain skin hydration even after the product has been rinsed off. Its key active ingredient is Aquaxyl, whose molecular combination acts on the reconstruction of the skin's water base. It controls water circulation in all layers of the skin, by stimulating the synthesis of lipids and proteins involved in the stratification of the stratum corneum. Aquaxyl acts to strengthen the skin barrier in 24 hours, reduces moisture loss, and after 28 days leaves skin visibly softer and smoother. Also within the formula are shea butter, murumuru butter, sweet almond oil, and Hydraglucose, a hydrating sugar molecule that not only increases epidermal hydration but also boosts the performance of the skin's natural hydration factor. Added to this, vitamins E and B5 act as antioxidants to fight free radicals and help maintain youthful skin. When testing the H2ONutri product, with an application time of two to three minutes, the product improved skin hydration by 21% and skin elasticity by 17%.
Product Description
H2ONutri takes inspiration from hair conditioners. It is a body conditioner that you use after your cleansing. H2ONutri combines the nourishing and elasticizing action of active ingredients such as Sweet Almond Oil and Shea Butter with hydrophilic actives such as Hydraglucose and Aquaxyl. By binding to skin proteins, the latter maintains skin hydration even after the product is rinsed off, for soft skin and a feeling of deep comfort immediately after showering.
Claims & Benefits
H2ONutri deeply hydrates and nourishes dehydrated and dry skin in a single step. It replenishes and restores skin lipids thanks to the combination of Shea Butter, Murumuru Butter, and Sweet Almond Oil, which are rich in vitamins, proteins, minerals, and essential fatty acids that make skin supple and perfectly hydrated. It performs an anti-free radical and anti-aging action thanks to Vitamins E and B5. An exceptional combination of antioxidants to fight free radicals and help maintain youthful skin. Gives skin an immediate feeling of relief, making it soft, silky, and visibly firm.
Technical Details
A powerful active ingredient has been included in H2ONutri: Aquaxyl, a molecular combination that acts on the reconstruction of the skin's water base. Aquaxyl acts as the control mechanism of water circulation in all layers of the skin. This mechanism, identified by Cosmetogenomics, controls circulation and water reserves by stimulating the synthesis of lipids and proteins involved in the stratification of the stratum corneum. Efficacy tests conducted on this active ingredient demonstrated a strengthening of the skin barrier in 24 hours, a decrease in moisture loss, and visibly softer, smoother skin in 28 days. H2ONutri was tested in the shower after cleansing, with no application time and 2-3 minutes application time, reporting an increase in skin hydration and elasticity. With an application time of 2-3 minutes, a +21% increase in hydration and a +17% increase in elasticity were reported. On the other hand, hydration increased by 15%, and elasticity was recorded by +13% without leaving the product on. The other active ingredients in the formula are plant oils, moisturizing kinds of butter, and Hydraglucose, a hydrating sugar molecule that not only increases epidermal hydration but also boosts the performance of the skin's natural hydration factor (NMF).
Launch Date
04/15/2024
Price List, Target Consumer & Market Segments
H2O Nutri meets the needs of a very distinct segment of people: clients who have little free time. According to the OECD, workers in Asia-Pacific countries have less and less free time, but dedicate 3/5 of this short time to personal care. With H2O Nutri, the act of applying body cream becomes much easier, because it is done directly in the shower and needs no additional time. It is also the ideal product for those suffering from dry skin. Its market price is 42€ - 200 ml.
Website and Social Channel/s
On the website (www.rheacosmetics.com) H2O Nutri has its own page where the product's peculiarities, the active ingredients included, and how to use it are explained with a friendly tone of voice. It is possible to ask for an online consultation using the dedicated chat found on the site. On social (IG: rheacosmetics.official, FB: RHEA Cosmetics) the product was publicized with posts and reels realized by UGC creators. Social posts, videos and informative WhatsApp messages that the beauty center can directly forward to all its clients were uploaded to the closed Facebook group dedicated only to Rhea estheticians.
What sets your product apart and why is it innovative?
H2ONutri represents an innovative body care solution as it adapts to the needs of today's time-poor consumer who wants high-performance products that can perform multiple functions, including optimizing products and waste. Inspired by the world of hair care and the common concept of conditioner, with one product the customer can get the benefits of a moisturizer to use directly in the shower while infusing antioxidant actives. H2ONutri does not weigh down the skin but gives an enveloping sensation during massage and application. It rinses off very easily and immediately without leaving any residue.
How do you promote your product on multiple channels?
The online strategy for the launch of H2ONutri included a B2C communication strategy through different types of content: texts, videos, images, reviews, and posts published on Rhea's social networks. The offline strategy includes B2B communication with publications in trade magazines and initiatives in beauty salons, such as dedicated marketing media like posters, window signs, and displays to capture customers' attention. H2ONutri was presented as a preview at Cosmoprof Bologna 2024: to give it maximum visibility, samples of the product will distributed to potential customers on this occasion to let customers try it directly in one of the cabins at our booth. H2ONutri was launched together with HappyScrub – Body Scrub Cleanser. The two products were included in a limited edition “Shower routine” box with a promotional price for the Italian market in order to help estheticians sell the novelty right before the summer. The number of boxes sold were indeed outstanding during the very first weeks of the promotion. On the other hand, foreign distributors had the chance to participate to online webinars focusing on H2ONutri.
How does your product meet the evaluation criteria of its category?
For the creation of H2ONutri, Rhea Cosmetics was inspired by the world of hair care, bringing the concept of conditioner, understood as a product to be used in the shower to close the scales of the hair and give benefits in terms of hydration, softness, and radiance to the skin of the body. This is how Rhea Cosmetics' R&D department developed the idea of a body conditioner that allows for moisturized, soft, and revitalized skin with just a few minutes of application in the shower. The product meets the needs of today's consumer who seeks a product with quick but effective application that does not pollute the environment with unnecessary bottles, because H2ONutri can be combined with a post-shower cream, but it can also be used on its own, without the need for an additional moisturizer. The fragrance was chosen for its energizing notes that infuse a boost of energy upon use. Moreover, its function is not only moisturizing, but thanks to special active ingredients such as Panthenol, a precursor of Vitamin B5 (pro-Vitamin B5), used in processes and treatments for skin cell regeneration, and Tocopherol, which prevents oxidation reactions and acts as a biological antioxidant, H2ONutri improves the barrier function of the skin by improving its elasticity and protects against oxidative and free radical stresses.
What is you brand commitment to sustainability, ethical practices, and social responsibility?
Rhea’s cosmetic products are studied and developed by the R&D department and manufactured in the Industry 4.0 production facilities at the headquarters of Bologna, Italy. To guarantee the highest level of safety and hygiene, the entire manufacturing process follows the most restrictive GMP (Good Manufacturing Practice) regulations and, as of this year, after meticulous procedures and rigorous audits, Rhea Cosmetics is officially ISO 22716 certified, a major milestone in its ongoing commitment to excellence. This international standard, specific to the cosmetics industry, guarantees the highest safety and sanitation standards for the product at all stages of its creation: from production and packaging, to inspection, to storage and shipping. At Rhea Cosmetics products are created with the awareness that from our central role as human beings comes great responsibility. That is why all of Rhea’s products are Vegan certified: 100% free from animal derived substances as certified by Vegan OK, the most widely used ethical standard for vegan products in the world. With the same goal of having the least possible impact on the environment, products are manufactured in small batches to ensure their constant freshness and the least waste of material as possible. The manufacturing process’ energy needs are entirely covered by an internal photovoltaic system and a closed-circuit system for recycling water. All raw materials are selected and sourced from certified suppliers and part of these, in collaboration with the University of Bologna, are recovered from unsold fresh produce of local suppliers: vegetables and fruit to obtain phytoceutical actives at 0 km and with 0 waste. Every formulation is Dermatologically Tested and special attention is reserved to the most reactive and intolerant skins thanks to the Sense range, Dermatologically Tested on Sensitive Skin.
Patents
No granted or pending patents.
Certifications
Rhea Cosmetics is officially ISO 22716 certified, a major milestone in its ongoing commitment to excellence. This international standard, specific to the cosmetics industry, guarantees the highest safety and sanitation standards for the product at all stages of its creation: from production and packaging, to inspection, to storage and shipping. all of Rhea’s products are Vegan certified: 100% free from animal derived substances as certified by Vegan OK, the most widely used ethical standard for vegan products in the world. Every formulation is Dermatologically Tested and special attention is reserved to the most reactive and intolerant skins thanks to the Sense range, Dermatologically Tested on Sensitive Skins.
Timeline
18 July 2024
Platform Opening
30 September 2024
Entries closing
21 October 2024
Finalists Announcement
13 November 2024
Awards Ceremony
Winners Announcement