The OMI Brotherhood, Ltd.

Verdio UV Barrier Milk

Created for consumers for sensitive skin – including children – this sunscreen combines non-chemical SPF 50 PA++++ UV protection with a formula that’s water resistant for up to 80 minutes. It also cares for the skin with ingredients including hyaluronic acid, Centella asiatica, and natural extracts, hydrating the skin while protecting against UV rays, dryness, pollen, dirt, and dust. The sunscreen is also coral-friendly, as it’s free from ingredients such as oxybenzone and octinoxate that can bleach coral. The milk nourishes skin while protecting from the sun, leaving a smooth, non-greasy texture with no white cast on the skin.

Booth#: 1E-B5D Section: Branded Finished Products

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Product Headline
Created for consumers for sensitive skin – including children – this sunscreen combines non-chemical SPF 50 PA++++ UV protection with a formula that’s water resistant for up to 80 minutes. It also cares for the skin with ingredients including hyaluronic acid, Centella asiatica, and natural extracts, hydrating the skin while protecting against UV rays, dryness, pollen, dirt, and dust. The sunscreen is also coral-friendly, as it’s free from ingredients such as oxybenzone and octinoxate that can bleach coral. The milk nourishes skin while protecting from the sun, leaving a smooth, non-greasy texture with no white cast on the skin.
Product Description​
1. Non-chemical, ultra UV protective formula. 2. No UV absorbers that may cause irritation. 3. Safe for sensitive skin and children. 4. UV water-resistant for up to 80 minutes. 5. Coral-friendly, free from oxybenzone and octinoxate. 6. Protects against UV rays, dryness, pollen, dirt, and dust. 7. Moisturizing with hyaluronic acid and natural extracts. 8. Hypoallergenic, passed patch and allergy tests. 9. Smooth texture with no white cast or dry feeling. 10. Suitable for daily use and outdoor activities.
Claims & Benefits
This ultra UV protective formula offers non-chemical sun protection without irritating UV absorbers, making it perfect for sensitive and delicate skin, including children's. It provides long-lasting water resistance for up to 80 minutes, ideal for outdoor activities and water sports. The coral-friendly formula is free from harmful additives like oxybenzone and octinoxate, ensuring environmental care. Enriched with moisturizing ingredients like hyaluronic acid, Centella asiatica, and natural extracts, it hydrates while protecting skin from UV rays, dryness, pollen, dirt, and dust. Hypoallergenic, with a smooth texture, it leaves no white cast or greasy residue. Suitable for daily use.
Technical Details​
80g milk type of sunscreen , Well shacked before using. Adapting Boimass materials as part of packaging material. Ingredient list as follows: Cyclopentasiloxane,Water,Zinc Oxide,Cetyl Ethylhexanoate,Butylene Glycol,Titanium Dioxide,Dimethicone,Silica,PEG-9 Polydimethylsiloxyethyl Dimethicone,Cetyl PEG/PPG-10/1 Dimethicone,Hydrogen Dimethicone,Aluminum Hydroxide,Phenoxyethanol,Sodium Chloride,Sodium Citrate,Tocopheryl Acetate,Dimethicone/Vinyl Dimethicone Crosspolymer,BHT,Glycerin,Coix Lacryma-Jobi Ma-yuen Seed Extract,Hydroxypropyltrimonium Hyaluronate,Leontopodium Alpinum Flower/Leaf Extract,Centella Asiatica Leaf/Stem Extract,Scutellaria Baicalensis Root Extract,Moringa Oleifera Seed Extract,Citric Acid,Disodium Phosphate
Launch Date
02/01/2024
Price List, Target Consumer & Market Segments
Price: 1200 JPY for 80g Target Consumers: Individuals with sensitive, delicate, or unstable skin, including children. Market Segments: The product is positioned for consumers seeking hypoallergenic, non-chemical UV protection, particularly parents looking for safe sun care solutions for their families. It also appeals to eco-conscious individuals, as it’s coral-friendly and free from harmful additives. Ideal for those engaged in outdoor activities, water sports, and daily sun care during peak summer months. Its affordability and high value make it competitive in the mid-range sun care market.
Website and Social Channel/s
http://www.omibh.co.jp/sp/verdio/
What sets your product apart and why is it innovative?
Our product stands out due to its non-chemical, ultra UV protective formula, which provides superior sun protection without irritating UV absorbers, making it ideal for sensitive and delicate skin, including children’s skin. Unlike conventional UV care products, it is 6-additive free, hypoallergenic, and has passed rigorous patch and allergy tests, ensuring safety and comfort for vulnerable users. A key innovation is its coral-friendly formulation, free from harmful ingredients like oxybenzone and octinoxate that cause coral bleaching, making it a responsible choice for eco-conscious consumers and suitable for marine sports. Additionally, its super water-resistant formula provides up to 80 minutes of UV protection in water, perfect for outdoor activities. The Protective Veil technology offers unique protection not just from UV rays but also from microparticles like pollen, dirt, and dust, ensuring comprehensive skin defense. Enhanced with natural moisturizers like hyaluronic acid and Centella asiatica, it nourishes the skin while protecting it, leaving a smooth, non-greasy texture with no white cast. This combination of safety, environmental responsibility, and skin care innovation positions our product as a standout in the competitive sun care market.
How do you promote your product on multiple channels?
We promote our product across multiple channels to ensure maximum visibility and engagement with our target audience. In-store, the product is strategically placed next to other premium Japanese UV brands, immediately highlighting its competitive pricing and superior features. We employ trained promoters who are available on-site to educate customers about the unique benefits, such as its non-chemical formula, coral-friendly features, and gentle protection for sensitive skin and children. This face-to-face interaction helps build trust with customers seeking specialized skincare solutions. To further enhance its presence, we have designed a special counter-type display that draws customer attention through its appealing, eco-conscious packaging, highlighting the product's biomass materials and sustainable efforts. This not only boosts awareness but also encourages impulse purchases by standing out among competitors. Online, we leverage social media and influencer marketing. Several respected Japanese YouTubers have reviewed and praised the product for its innovative approach to sensitive skin care. These influencers showcase the product's benefits through engaging content, expanding our reach to younger, digitally savvy consumers. Their genuine admiration for the product has helped to boost credibility and visibility.
How does your product meet the evaluation criteria of its category?
Our product excels across the award evaluation criteria in the following ways: 1. Innovation The product is groundbreaking in offering a non-chemical, ultra UV protective formula that provides safe, effective sun protection without using UV absorbers that can cause irritation. It also incorporates Protective Veil technology, which shields the skin not only from UV rays but also from microparticles like pollen, dirt, and dust—a unique feature in the UV care market. 2. Originality Its focus on sensitive and delicate skin, including children's skin, sets it apart from traditional sunscreens. The coral-friendly formulation, free of harmful ingredients like oxybenzone and octinoxate, highlights its originality by addressing both skin health and environmental preservation, which is rare among mainstream UV products. 3. Sustainability & Ethics Our product is developed with an emphasis on sustainability. The packaging incorporates 10% biomass materials, reducing its environmental footprint compared to conventional plastic packaging. Additionally, the product is coral-friendly, making it suitable for eco-conscious consumers who engage in water sports and marine activities. The ethical commitment is further demonstrated by the absence of animal testing in the product development process. 4. Packaging & Design The packaging is not only sustainable but also designed to attract attention with a special counter-type display that effectively communicates its eco-friendly attributes and premium quality. Its aesthetic design stands out on shelves, making it an eye-catching product in stores. 5. Safety Safety is a top priority, as the product has been dermatologically tested and is hypoallergenic. It has passed patch tests and allergy tests, ensuring it is safe for even the most sensitive skin, including children's. The exclusion of harmful UV absorbers, along with its low-irritation formula, makes it a reliable choice for those prone to skin sensitivities. 6. Functionality & Performance The product delivers super water-resistant protection for up to 80 minutes, making it highly functional for outdoor activities and water sports. It provides broad-spectrum UV protection while moisturizing the skin with ingredients like hyaluronic acid and Centella asiatica, offering both performance and skin care benefits. 7. Quality With its smooth texture, no white cast, and non-greasy finish, the product provides a luxurious user experience, combining functionality with a high-quality feel. Its effectiveness and consumer-friendly design have earned it high reviews in Japanese beauty magazines and admiration from beauty influencers.
What is you brand commitment to sustainability, ethical practices, and social responsibility?
Our brand is deeply committed to sustainability, ethical practices, and social responsibility. We prioritize eco-friendly packaging by incorporating 10% biomass materials and ensure our products are coral-friendly, free from harmful additives like oxybenzone and octinoxate. In line with our ethical values, we do not conduct any animal testing during product development, ensuring cruelty-free practices. Additionally, we strive to minimize environmental impact while creating safe, high-quality products for sensitive and delicate skin. Our dedication to these principles reflects our mission to protect both consumers and the environment.
Patents
No specific patent applied on this product.
Certifications
1. Good Manufacturing Practice (GMP) Certification 2. Allergy test 3. SPF50/PA++++ UV effect certification and water proof test certification from ISO Lab

Timeline

18 July 2024

Platform Opening

30 September 2024

Entries closing

21 October 2024

Finalists Announcement

13 November 2024

Awards Ceremony
Winners Announcement

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