MYC Packaging Innovation Co Ltd
Hybrid 2in1 Dropper
The traditional dropper gets an upgrade, with a dropper that also doubles as an applicator. With each squeeze of the applicator, a micro-dose of the product is delivered, without any waste, which can then be applied to the skin with the incorporated sponge. The different components of the Hybrid 2in1 Dropper can be offered in several materials – they include glass or PET for the bottle, in different sizes; different materials for the tip, in either a round or flat-ended shape; and customized teats depending on the formula’s requirement. The bottle is also set with an aluminum collar, for a premium look. The sponge can be tailored to deliver a range of make-up looks, from blurred to soft finish, to subtle sculpting, and can suit hybrid make-up formulations, such as blush-lipsticks and blush-concealers.
Booth#: 6-G09
This product is a finalist in the category Packaging Design & Materials of Cosmopack Asia 2024
Product Headline
The traditional dropper gets an upgrade, with a dropper that also doubles as an applicator. With each squeeze of the applicator, a micro-dose of the product is delivered, without any waste, which can then be applied to the skin with the incorporated sponge. The different components of the Hybrid 2in1 Dropper can be offered in several materials – they include glass or PET for the bottle, in different sizes; different materials for the tip, in either a round or flat-ended shape; and customized teats depending on the formula’s requirement. The bottle is also set with an aluminum collar, for a premium look. The sponge can be tailored to deliver a range of make-up looks, from blurred to soft finish, to subtle sculpting, and can suit hybrid make-up formulations, such as blush-lipsticks and blush-concealers.
Product Description
Life today is hybrid and on-the-go, making indulgent make-up ‘moments’ all the more desirable.
MYC’s Hybrid 2IN1 Droppers elevate regular teat droppers with an innovative, patented design that is both functional and transformative.
Use the dropper to deliver the perfect amount of product without any waste, then brush the sponge onto the skin in sensual strokes – a ritual that makes blending easier and leaves a natural, glowy finish.
Claims & Benefits
A gentle squeeze of the teat delivers a microdose of the product via the pipette to the sponge tip, which is then brushed onto the skin in strokes – making blending easier and leaving a professional, pearly-soft finish.
In alignment with consumer trends, integrating the applicator directly into the packaging offers ease of use and a hassle-free approach that saves on precious time. The product can be applied both at home and on-the-go, and its compact design offers unmatched convenience.
Technical Details
Hybrid 2IN1 Dropper offers a wide range of options in all components.
Its elegant bottle is available in either glass or PET of of varying sizes.
The all aluminium collar gives a premium look and is fully detachable and recyclable.
The tip can be tailored in different materials and clients can choose from either a round and flat-ended shape, depending on the skin/surface area their product is designed for.
Finally, the teat is available in a variety of materials to be selected based on formula requirement.
Launch Date
05/30/2024
Price List, Target Consumer & Market Segments
Optimal for low-density product categories such as natural-look foundations, concealers, highlighters and blur-effect colour cosmetics.
Pricing may vary depending on selected format and finish.
Targeted to consumers seeking a sensorial experience in their make-up routine and a convenient on-the-go application.
Website and Social Channel/s
https://www.myc-innovation.com/drops-of-magic/
https://www.instagram.com/myc_packaging_innovation/
What sets your product apart and why is it innovative?
The Hybrid 2IN1 Droppers saves on blending time and product waste by dispensing an exact dosage of product. It offers the user a pleasant ‘me moment’ in his/her make-up routine that fuses innovation with a sensual touch. It's precision functionality answers the need for creating natural make-up looks, from blurred to soft finish and subtle sculpting. It is compatible with new hybrid colour make-up formulas such as blush-lipsticks and blush-concealers.
How do you promote your product on multiple channels?
Our products are strategically promoted through social media, principally LinkedIn and Instagram
We also showcase our catalogue at international trade fairs and events.
How does your product meet the evaluation criteria of its category?
This product is innovative for several reasons:
- Patented delivery system
- Heightened user experience & ease of use
- Precise functionality
- Uniquely integrated packaging design
- Many options for brand personalisation
- Optimal safeguarding of product without losing aesthetic appeal
- Timely response to macro market trends
Patents
Worldwide patented delivery system
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
MYC is a passionate international team devoted to innovation throughout the entire product cycle. We deliver new products in a safe, sustainable and fashionable way.
Through our LIF – Low Impact Future – strategy, we are committed to lowering our environmental impact to build a positive future.
We want to play our part and redesign manufacturing processes to reduce CO2 emissions, waste generation and energy consumption and implement circularity.
Our sustainability targets and KPIs are constantly monitored through a LEAN method to measure efficiencies and resources productivity in factories and offices.
We also hold our supply chain partners to the highest standards in all our activities. Concretely we:
Provide a safe and healthy working environment for our employees and prohibit forced labour, child labour, workplace discrimination, workplace harassment, and punishment.
Respect our employees' freedom of association and right to collective bargaining.
Ensure decent living for our employees
Actively organise and participate in social welfare activities.
Abide by business ethics, honest management, and fair competition, and oppose fraud, corruption and bribery.
Continue to develop and use environmentally friendly and recyclable materials.
Actively use green renewable energy to gradually reduce our dependence on fossil fuels and reduce greenhouse gas emissions.
Encourage public transport, reduce the use of petrol vehicles and promote sustainable transport.
Increase research and development and innovation of new technologies, and sustainable production with more green technologies.
Actively explore water and electricity saving measures to achieve water recycling and energy recovery.
Certifications
MYC is a member of the UN Global Compact Organization, and we strictly abide by the Global Compact's ten principles. We implement corporate social responsibility and business ethics in strict accordance with SAI and ETI standards.
We have obtained SA800 certification, passed SMETA 4P, and prepared CSR reports according to GRI standards for three consecutive years. We have been validated by TUV and SGS. On top, MYC has won the silver Ecovadis medal for three consecutive years.
Timeline
18 July 2024
Platform Opening
30 September 2024
Entries closing
21 October 2024
Finalists Announcement
13 November 2024
Awards Ceremony
Winners Announcement