Beaute Mediterranea / DSD de Luxe
9.4 Aminopyrrole Lotion + Melatonin
Pronouncing treating hair loss “such a trending category,” jurors appreciated how this product employs “new technologies to offer a solution to [hair loss.]” The lotion’s key ingredients are aminopyrrole and melatonin, which work to prevent hair loss and promote new hair growth. Employing nanotechnology, the active ingredient aminopyrrole is encapsulated in liposomes for targeted release into the hair follicles. This rejuvenates follicles, stimulates new hair growth, and strengthens existing hair. “This system improves efficacy by releasing ingredients directly where they are needed, combined with a unique formula,” noted one juror. Melatonin, meanwhile, acts as an antioxidant, stimulating hair growth while protecting the follicle from oxidative damage, prolonging the active growth phase and slowing hair aging. And niacinamide hydrates and regulates sebaceous gland activity to maintain the scalp’s balance and foster a healthy hair environment. “Transferring the active ingredients through liposomes using nanotechnology is a great idea in [a] hair care product,” said one panel member. Another liked the single-dose package, creating the feeling that the ingredients are ”fresh and activated,” alongside the product’s “light” texture. In clinical studies, the product showed a 31.71% reduction in hair loss after 28 days of use, improving to 71.36% after 56 days, while hair diameter increased by 0.87% after 28 days and by 2.71% after 56 days.
Booth#: 1E-C4D Section: Branded Finished Products
This product is a winner in the category Hair Products of Cosmoprof Asia 2024
Product Headline
Pronouncing treating hair loss “such a trending category,” jurors appreciated how this product employs “new technologies to offer a solution to [hair loss.]” The lotion’s key ingredients are aminopyrrole and melatonin, which work to prevent hair loss and promote new hair growth. Employing nanotechnology, the active ingredient aminopyrrole is encapsulated in liposomes for targeted release into the hair follicles. This rejuvenates follicles, stimulates new hair growth, and strengthens existing hair. “This system improves efficacy by releasing ingredients directly where they are needed, combined with a unique formula,” noted one juror. Melatonin, meanwhile, acts as an antioxidant, stimulating hair growth while protecting the follicle from oxidative damage, prolonging the active growth phase and slowing hair aging. And niacinamide hydrates and regulates sebaceous gland activity to maintain the scalp’s balance and foster a healthy hair environment. “Transferring the active ingredients through liposomes using nanotechnology is a great idea in [a] hair care product,” said one panel member. Another liked the single-dose package, creating the feeling that the ingredients are ”fresh and activated,” alongside the product’s “light” texture. In clinical studies, the product showed a 31.71% reduction in hair loss after 28 days of use, improving to 71.36% after 56 days, while hair diameter increased by 0.87% after 28 days and by 2.71% after 56 days.
Product Description
This advanced hair lotion features nanotechnology, which allows the active ingredient Aminopyrrole to be encapsulated in liposomes for targeted release into the hair follicles. It is designed to rejuvenate follicles, stimulate new hair growth and strengthen existing hair. It offers significant benefits by increasing hair density, protecting against hair loss and improving hair anchorage on the scalp. Ideal for those seeking an effective, targeted solution to combat hair loss and promote healthier, stronger hair.
Claims & Benefits
Hair lotion with a cutting-edge formula to combat hair loss and promote growth. The key ingredient, aminopyrrole, is delivered into follicles using liposomes. Enhanced with melatonin, placenta extract, amino acids, and niacinamide, it rejuvenates follicles, improves anchorage, and boosts the active hair phase. As a potent antioxidant, it delays hair aging. Clinical studies show a 31.71% reduction in hair loss after 28 days, improving to 71.36% after 56 days. Hair diameter increased by 0.87% after 28 days and 2.71% after 56 days, with the telogen ratio decreasing by 8.47% and 15.47%.
Technical Details
Ingredients: PYRROLIDINYL DIAMINOPYRIMIDINE OXIDE OXOTHIAZOLIDINECARBOXYLATE, PLACENTAL PROTEIN, GLYCERIN, CHOLESTEROL, TOCOPHERYL ACETATE, PROLINE, THREONINE, PHENYLALANINE, HISTIDINE, MELATONIN, VALINE, ALANINE, ISOLEUCINE, GLYCINE, PCA, ASPARTIC ACID, ARGININE, SERINE, ETHOXYDIGLYCOL, DIMIRISTOYL PHOSPHATIDYLCHOLINE, SODIUM PCA, PHOSPHATIDYLCHOLINE, PROPYLENE GLYCOL, SODIUM LACTATE, SORBITAN OLEATE, STEARAMINE, BHT, LACTIC ACID, SODIUM SUCCINATE, MANNITOL, 1,2 HEXANEDIOL , CHLORPHENESIN, HYDROXYACETOPHENONE, CAPRYLYL GLYCOL, POLYSORBATE 20, PARFUM (FRAGRANCE), LIMONENE
Design uniquiness: Each container is designed for three applications, with a closure system that facilitates use and minimizes container production, optimizing the preservation of the active ingredients and protecting them from oxidation.
Sustainable components/production process:
Our laboratory operates with green energy, reinforcing our commitment to sustainability and reducing our environmental impact.
Launch Date
01/07/2024
Price List, Target Consumer & Market Segments
Price for the European Union: 114,00 €.
Target consumers:
Young Adults (20-35 years): concerned about early hair loss, related to genetic factors, stress and hormonal changes. They tend to use preventive and treatment products.
Middle Aged Adults (36-50 years): Affected by hair loss due to aging, hormonal changes and stress. They are looking for products that maintain their hair and restore its youthful appearance.
Men: Androgenetic alopecia is a frequent concern.
Women: Hair loss can be caused by hormonal, genetic or stress factors.
Website and Social Channel/s
web: www.dsddeluxe.com
(our international distributors have their own web site)
Instagram Spain https://www.instagram.com/dsddeluxeofficial/
Each country has its own Instagram
Facebook
https://www.facebook.com/dsddeluxeofficial/
Linkedin
https://www.linkedin.com/company/dsd-de-luxe-haircare-trichology-cosmeceutical/
Youtube: https://www.youtube.com/@dsddeluxe
Tiktok: https://www.tiktok.com/@dsddeluxe
There are also numerous articles about our Brand at national and international level. Example:
https://www.beautyjunkies.de/beauty-news/artikel/1915-top-3-beste-produkte-gegen-haarausfall-und-fuer-haarwachstum.html
We also run TV commercials
What sets your product apart and why is it innovative?
This product is innovative and highly effective due to several key factors combining advanced technology and a unique formulation:
Encapsulation in liposomes: The use of liposomes to encapsulate Aminopyrrole is highly innovative. This technology enables targeted release to the hair follicles, optimizing the absorption of active ingredients and enhancing their efficacy.
Liposome Intrafollicular Release System (SLIF): This system improves transdermal penetration, increasing active concentrations in follicles, ensuring ingredients reach where they are needed to treat hair loss and stimulate growth.
Unique combination of ingredients: The formula uses Aminopyrrole, melatonin, placenta extract, niacinamide, and amino acids, providing a synergy that addresses multiple hair issues, from loss to aging and weakness.
Melatonin as an antioxidant: Melatonin not only stimulates hair growth but also protects the follicle from oxidative damage, prolonging the active growth phase and slowing hair aging.
Sebum regulation and hydration: Niacinamide hydrates and regulates sebaceous gland activity, helping maintain the natural balance of the scalp, essential for a healthy hair environment.
How do you promote your product on multiple channels?
Our multi-channel promotional approach for the launch of 9.4 Aminipyrrole lotion+melatonin is comprehensive and strategic, designed to maximize reach and impact on our end customers. Below, we detail our promotional activities in each channel:
1. Social Media Education.
- Instagram, Facebook, and TikTok: We create engaging and educational content that highlights the unique features and benefits of 9.4 Aminopyrrole lotion +melatonin. We use high-quality images, video tutorials, and reels to show how to use the product effectively. We also show some before and after clinical studies, demonstrating the effectiveness of our product.
- Influencer collaborations: We work with well-known beauty influencers to expand our reach and build trust. They review and demonstrate the product, showing its benefits in real-life situations.
Store and Salon Activations
- Launch Events: We conduct launch events in select stores and salons where customers can experience the product first hand. We offer free demonstrations, product samples and personalized consultations.
- Staff Training: We provide comprehensive training to store and salon employees to ensure they can offer expert, detailed recommendations to interested customers.
- Welcome Kits: We offer welcome kits that include product, educational brochures and discount coupons for future purchases.
. Content Strategy and SEO
- Educational Blog: We maintain a blog on our website that provides detailed content about the product, its ingredients, and tips on how to maximize its benefits. This not only educates consumers but also improves our SEO.
- SEO and Digital Advertising: We use advanced SEO techniques to ensure that our content appears at the top of product-related search results.
Email Marketing
- Email Campaigns: We conduct targeted email marketing campaigns to our customer database, offering exclusive product information, usage tips, and special offers.
How does your product meet the evaluation criteria of its category?
Our product, Aminopyrrole Lotion + Melatonin 9.4, meets the evaluation criteria for hair products by offering an innovative and effective solution for the prevention of hair loss and the promotion of new hair growth.
- Relevant criteria: Effectiveness on hair growth: The lotion contains 6.7% Aminopyrrole encapsulated in liposomes, which ensures a targeted and direct release into the hair follicles, enhancing the absorption and efficacy of the active ingredients. This mechanism, together with melatonin, prolongs the hair growth phase and reduces hair loss.
- Formulation innovation: We use a Liposome Intrafollicular Release System (SLIF) that optimizes the transdermal release of ingredients, increasing their active concentrations and improving the distribution of essential nutrients.
- Comprehensive benefits: The product not only combats hair loss, but also rejuvenates the hair follicle, increases hair density, strengthens hair anchorage, and acts as a potent antioxidant. The inclusion of placenta extract, niacinamide and a blend of amino acids provides complete nourishment to improve hair and scalp strength, shine and hydration.
- Clinically Supported Mode of Use: Application recommendations and treatment period of 4 to 6 months ensure proven efficacy, with a regimen of use tailored to different levels of hair loss.
In summary, our lotion is distinguished by its advanced formulation and comprehensive approach to hair treatment, meeting the highest standards of efficacy and quality in the hair product category.
What is you brand commitment to sustainability, ethical practices, and social responsibility?
Our commitment to sustainability in development and manufacturing is a fundamental part of our business philosophy. We implement a variety of practices to minimize our environmental impact and promote an ethical approach throughout our supply chain:
1. Green Technology in the Laboratory
- Green Processes: Our laboratory uses advanced green technology to formulate and manufacture our products. We focus on production methods that minimize energy use and reduce carbon emissions.
2. Cruelty-Free Products.
- Animal Cruelty-Free: All of our products are cruelty-free, which means we do not test on animals at any stage of development or production.
3. Recyclable Packaging
- Sustainable Materials: It is designed to be fully recyclable, using materials that are safe for the environment and easy to process in recycling facilities.
- Efficient Design: It is optimized to minimize material usage without compromising product quality.
4. Ethical Sourcing
- Needs Assessment: We adopt a demand-driven approach to production, carefully calculating our needs to avoid overproduction and excess inventory.
- Responsible Sourcing: We work with suppliers who share our sustainable values, ensuring that the ingredients and materials used are ethically and responsibly sourced.
Patents
Currently, we have a patent pending for our products.
Certifications
Currently, we do not have official certifications. However, we back up our products with clinical studies conducted in external laboratories in Europe and Asia, which guarantee the efficacy and quality of our formulas.
Timeline
18 July 2024
Platform Opening
30 September 2024
Entries closing
21 October 2024
Finalists Announcement
13 November 2024
Awards Ceremony
Winners Announcement