Cosmecca Korea Co., Ltd
Micro Hy Balance Glow Cushion
This cushion formula is crafted with the brand’s 3-Step Zip technology, which combines intense hydration, long-lasting coverage, and a dewy, non-greasy finish. Employing the brand’s Aqua Zip Technology, the formula’s ingredients include Aqua Golding Powder — which doubles the cushion’s moisturizing effect compared to the brand’s previous formulations — to provide long-lasting hydration and radiance. The longwear quality is made possible by a silicone-based film-forming agent, which improves adhesion to the skin, while improved powder dispersibility allows for smoother coverage. According to the brand’s tests, when worn, 99.31% of the formula remains on the skin for up to six hours, with skin radiance improved by 13.5%. The formula is composed of over 90% natural ingredients; the packaging is made from eco-friendly, recyclable materials; and the cushion is refillable to minimize waste.
Booth#: 3-C07
This product is a finalist in the category Make-up Formula of Cosmopack Asia 2024
Product Headline
This cushion formula is crafted with the brand’s 3-Step Zip technology, which combines intense hydration, long-lasting coverage, and a dewy, non-greasy finish. Employing the brand’s Aqua Zip Technology, the formula’s ingredients include Aqua Golding Powder — which doubles the cushion’s moisturizing effect compared to the brand’s previous formulations — to provide long-lasting hydration and radiance. The longwear quality is made possible by a silicone-based film-forming agent, which improves adhesion to the skin, while improved powder dispersibility allows for smoother coverage. According to the brand’s tests, when worn, 99.31% of the formula remains on the skin for up to six hours, with skin radiance improved by 13.5%. The formula is composed of over 90% natural ingredients; the packaging is made from eco-friendly, recyclable materials; and the cushion is refillable to minimize waste.
Product Description
The Micro Hy Balance Glow Cushion redefines beauty innovation with its unique 3-step ZIP technology, which compresses moisture, coverage, and radiance into one powerful cushion. Utilizing Aqua Zip Technology, it releases hydration upon application, ensuring a dewy, long-lasting glow. The formula's lightweight, breathable texture enhances the skin's moisture, while its cooling effect offers a luxurious, refreshing experience. Clinically proven to maintain makeup retention and improve skin radiance, this cushion is designed for all skin types, making it a versatile and must-have beauty essential.
Claims & Benefits
3-Step ZIP Cushion: Moisture compression, coverage lock, and release for long-lasting hydration and glow.
Dual-compression Aqua Zip Technology: Provides intense hydration and natural radiance without greasiness.
Proven Efficacy: Clinically proven 99.31% makeup retention after 6 hours and 13.5% improvement in radiance.
Cooling Effect: Instantly cools the skin for a refreshed, radiant look.
Core Ingredient: Aqua Golding Powder enhances moisture retention, perfect for hot or dry environments.
Technical Details
he Micro Hy Balance Glow Cushion features an advanced formula driven by 2-Step Aqua Zip Technology, which compresses moisture, coverage, and moisturizing ingredients into a lightweight, hydrating cushion. It contains Aqua Golding Powder—a unique ingredient that doubles the moisturizing effect compared to previous formulations—ensuring long-lasting hydration and radiance.Internal test, it retains 99.31% of makeup for up to 6 hours, and improves skin radiance by 13.5%. The packaging is made from eco-friendly, recyclable materials, with a refillable cushion to minimize waste.
Launch Date
09/13/2024
Price List, Target Consumer & Market Segments
Targeted towards beauty enthusiasts who seek a hybrid of skincare and makeup, the Micro Hy Balance Glow Cushion is ideal for those looking for long-lasting hydration and a natural, dewy finish. With its clean, vegan formula, it appeals to eco-conscious consumers, offering luxury performance without sacrificing sustainability. Priced competitively, this cushion is perfect for mid- to high-end markets, catering to both skincare and makeup lovers who value multifunctional products.
Website and Social Channel/s
Website: www.cosmecca.com
Youtube: https://www.youtube.com/watch?v=BC6PAJm3PVk
What sets your product apart and why is it innovative?
The Micro Hy Balance Glow Cushion stands out for its innovative 3-step ZIP Cushion technology, which compresses moisture, coverage, and radiance in one easy application. Unlike traditional cushions, it uses Aqua Zip Technology to deliver intense hydration, long-lasting coverage, and a dewy, non-greasy glow. Its unique formulation, combined with internal clinical results showing 99.31% makeup retention and improved skin radiance, ensures both efficacy and luxury. With a focus on sustainability, the cushion’s refillable.
How do you promote your product on multiple channels?
Beginning with Cosmopack Asia 2024, we plan to launch an extensive showcase of our product at prestigious global beauty exhibitions. Our strategy is to increase visibility and promote our innovative solutions to a worldwide audience, positioning our company as a leader in cutting-edge beauty technology and sustainable practices.
How does your product meet the evaluation criteria of its category?
Innovation: The Micro Hy Balance Glow Cushion features 3-step ZIP Cushion Technology, which compresses moisture, coverage, and glow in one product, delivering hydration and radiance like never before.
Sustainability & Ethics: With over 90% natural ingredients and a refillable, recyclable packaging system, this cushion minimizes environmental impact while maintaining luxury.
Creativity: The fusion of skincare and makeup in a single cushion, inspired by hybrid beauty trends, demonstrates creative ingenuity.
Performance & Functionality: Clinically proven to enhance radiance by 13.5% and retain makeup for 6 hours, the cushion’s dual-compression formula delivers flawless results.
Safety: Dermatologically tested and free of harmful chemicals, this product is gentle for all skin types.
Patents
This invention relates to a cosmetic composition designed to improve skin adhesion and prolong the wear of makeup. By incorporating a silicone-based film-forming agent treated on the surface, the composition enhances adhesion to the skin and increases makeup durability. Additionally, the improved powder dispersibility provides a superior user experience, ensuring smoother application. This formulation overcomes the common drawback of short-lasting makeup, allowing for high-quality, long-lasting results.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
As a leading cosmetics manufacturer, our commitment to sustainability and ethical practices is reflected in the formulas we develop for our partner brands. We prioritize sourcing eco-friendly, natural ingredients. From suppliers that adhere to sustainable harvesting methods, ensuring minimal environmental impact. Our manufacturing processes focus on reducing waste and utilizing recyclable, refillable packaging solutions to help brands achieve their sustainability goals. We collaborate closely with our clients to ensure their products align with ethical and socially responsible practices, promoting a more sustainable beauty industry.
Certifications
The formula is suitable for both vegan and cruelty-free. Addiontal certifications to be certified.
Timeline
18 July 2024
Platform Opening
30 September 2024
Entries closing
21 October 2024
Finalists Announcement
13 November 2024
Awards Ceremony
Winners Announcement