This product is a finalist in the category Hair Product of Cosmoprof Asia 2019
PRODUCT HEADLINE
Tone Booster is a pigmented toning spray that neutralises yellow tones and enhances the brightness of white, blonde or bleached hair.
COUNTRY OF ORIGIN
Italia
PRODUCT DESCRIPTION
Sprayed onto wet hair before drying, the Tone Booster anti-yellow spray offers both colour correcting and ultra conditioning properties: the pigments in the formula revitalise the hair colour, while the blend of Organic Almond Extract, Keratin and Silk Protein nourishes and brightens hair.
LAUNCH DATE
03/17/2019
WHAT MAKE THIS PRODUCT SO SPECIAL?
What makes this product special is the presence of mika in formula, the presence of this ingredient is perfect for having very fine glitter deposited on the hair that makes your hair shiny and brilliant.
In addition, the active ingredients present in the formula contribute to making the hair soft and silky to the touch, nourishing hair damaged by chemical treatments.
The purple color of this spray neutralizes the yellow reflections in blond hair and bleached at any time, it is ideal for correcting the hair color while waiting for the chemical treatment, while at the same time making hair soft and shiny.
WHAT IS YOUR MULTI-CHANNEL MARKETING STRATEGY TO MAKE YOUR PRODUCT OUTSTANDING FROM OTHERS? (FROM ONLINE TO OFFLINE)
We created advertising pages to send to all customers, published images on social media such as facebook and instagram and republished the photos and videos of the people who used our product.
HASHTAG USED TO PROMOTE YOUR PRODUCT AT SOCIAL MEDIA PLATFORM?
#platinum #toneboosterabsoluteblond #blackprofessionalline
Timeline
13 July 2023
Platform Opening
29 September 2023
Entries closing
19 October 2023
Finalists Announcement
15 November 2023
Awards Ceremony
Winners Announcement