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The competition of the cosmetics industry - Cosmoprof Awards
Elroel

Blanc Double Shadow Stick

This two-tone eye shadow stick has been conceived so even beauty beginners can “achieve a natural gradient eye make-up look with just one touch,” Elroel says. Each stick captures two complementary eye shadow shades in one: one designed as a base shade, the other as an accenting shade to define. The stick also boasts a built-in sponge tip at the opposite end to the eye shadow stick, so the eye shadow can be blended without the need for a further tool. The formulation is infused with a number of caring ingredients, among them evening pimrose oil, mango seed oil, and chamomile flower oil. The formula is waterproof and sweatproof and lasts for up to 48 hours without smudging.

Booth#: 1E-P1A Section: Cosmetics&Personal care

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This product is a finalist in the category Make-up Products of Cosmoprof Asia 2023

Product Tagline​
This two-tone eye shadow stick has been conceived so even beauty beginners can “achieve a natural gradient eye make-up look with just one touch,” Elroel says. Each stick captures two complementary eye shadow shades in one: one designed as a base shade, the other as an accenting shade to define. The stick also boasts a built-in sponge tip at the opposite end to the eye shadow stick, so the eye shadow can be blended without the need for a further tool. The formulation is infused with a number of caring ingredients, among them evening pimrose oil, mango seed oil, and chamomile flower oil. The formula is waterproof and sweatproof and lasts for up to 48 hours without smudging.
Product Description​
A two-tone eye shadow stick consisting of a main shade and point shade that allows even makeup beginners to achieve a natural gradient eye makeup look with just one touch.
Claims & Benefits
This product combines two shades of eyeshadow in a single stick, allowing for easy application to the eyes, making it simple to achieve a two-tone gradient eye makeup look. With its dual proof (waterproof, sweatproof) features, the initial colors applied last for up to 48 hours without smudging.
Technical Details​
Pearl powder, Oenothera Biennis (Evening Primrose) Oil, Mangifera Indica (Mango) Seed Oil, Chamomilla Recutita (MATRICARIA) Flower Oil, Helianthus Annuus (Sunflower) Seed Oil, Calendula Officinalis Flower
Launch Date
2022.06
Price List
KBW 25,000
Website or Main Social Media
www.elroel.com www.elroelglobal.com instagram.com/elroelcosmetic instagram.com/elroelcosmetic_global
What sets your product apart and why is it innovative?
This eye shadow stick contains two shades in one product: base shade and point shade. It is a product that makes it easy for beginners to achieve a seamless gradient eye makeup and shortens the busy time of getting ready. Its built-in sponge tip makes it fast and easy to blend without any extra tool needed.
How do you promote your product on multiple channels?​
We incorporate social media channel marketing such as Instagram and keyword search term marketing on portal sites. We also communicate with consumers in real time through mobile and TV live commerce to promote our products.
How does your product meet the evaluation criteria of its category?​
Double Shadow Stick is a product designed for consumers who find it difficult to choose two matching colors or struggle with creating a gradient effect with their chosen colors. It features two different colors split evenly in one stick, allowing you to apply both the base color and the accent color with a single swipe, eliminating the need to apply them separately. Additionally, it includes a smudging sponge tip on one end, making it convenient to blend the eyeshadow without other tools. This enhances ease of use for a wide range of makeup styles.