Lon.G (KPT Co Ltd)
Dive To Green Pure Bubble Cleanser
This facial cleanser is presented as a fragrance-free powder, which is intended to be mixed with water in the refillable bottle before use. The brand notes that this means that it isn’t necessary to add preservatives to the product, and that its lower weight reduces carbon emissions in transportation. The powder cleanser’s only seven ingredients are all EWG Green, and include hibiscus flower extract, bitter orange flower extract, lotus extract, and edelweiss flower, leaf, and stem extract. The bottle is eco-friendly, too. It is designed with a metal-free pump, meaning that the bottle can be recycled together with the pump, without any need for separating the components.
Booth#: 1E-N5F Section: Cosmetics&Personal care
This product is a winner in the category Green & Organic of Cosmoprof Asia 2023
Product Tagline
This facial cleanser is presented as a fragrance-free powder, which is intended to be mixed with water in the refillable bottle before use. The brand notes that this means that it isn’t necessary to add preservatives to the product, and that its lower weight reduces carbon emissions in transportation. The powder cleanser’s only seven ingredients are all EWG Green, and include hibiscus flower extract, bitter orange flower extract, lotus extract, and edelweiss flower, leaf, and stem extract. The bottle is eco-friendly, too. It is designed with a metal-free pump, meaning that the bottle can be recycled together with the pump, without any need for separating the components.
Product Description
**WINNER of ZERO-WASTE : InterCHARM KOREA 2023 TREND AWARDS** //
Metal-free pump, Eco-friendly packaging,
NO preservatives, Coconut-derived natural surfactant, VEGAN, ALL EWG GREEN //
Cleansing & hypoallergenic test complete
(Size : 3.2g*3EA)
[HOW TO USE]
(1) Fill the container with water to the WATER LINE(250ML).
(2) Add 1 paper sachet of refill powder(3.2g) and shake lightly to dissolve.
(3) When all the powder is dissolved. Take an appropriate amount of foam to use.
Claims & Benefits
**WINNER of ZERO-WASTE: InterCHARM KOREA 2023 TREND AWARDS**
Intercharm & Mintel's comment: “It received high scores in all categories including vegan ingredients, fair trade, eco-friendly packaging, and refills. They received the honor of winning the award, beating out hundreds of products from over 400 brands."
(1)[ZERO WASTE Refill Cleanser] Everything is recyclable. metal-free pump, eco-friendly packaging, etc
(2)[HOME-MADE BUBBLE FOAM] Mix powder and water and make home-made bubble for yourself!
(3)[FREE OF ALL PRESERVATIVES] thickener, emulsifier, etc
(4)[ONLY 7 NATURAL VEGAN INGREDIENTS, ALL EWG GREEN] Got rid of all unnecessary substances
(5)[SAFE, NATURAL SURFACTANT] Extracted from coconut
(6)[CLINICAL TEST COMPLETE] Effective cleansing without irritation
Technical Details
INCI: Sodium lauroyl glutamate, hydroxyacetophenone, hibiscus flower extract, bitter orange flower extract, lotus extract, edelweiss flower/leaf/stem extract, cyanocobalamin //
PATENT: Metal-free pump //
PATENT: Powder-type cleansing composition and Method for Producing Thereof
Launch Date
20/11/2022
Price List
Retail Price:
1 SET(3 Refill pouches + Recyclable container) : USD 15.20 / KRW 19,000 //
3 Refill pouches: USD 11.20 / KRW 14,000
(*USD Retail price may change according to real-time exchange rate)
Website or Main Social Media
(1)ONLINE MALL: https://en.longtoyou.com/product/dive-to-green-pure-bubble-cleanser-32g3ea/40/category/57/display/1/
(2)INSTAGRAM: https://www.instagram.com/lon.g_official/ //
(3)YOUTUBE: https://www.youtube.com/channel/UCskiDMZYl6fj7XyTmh1oxUQ
(4) PRESS RELEASE : https://cosmetic.mediaon.co.kr/news/article.html?no=279#
What sets your product apart and why is it innovative?
(1) METAL-FREE PUMP - Many pump-type cosmetic products strive to go 100% green. However, the challenge lies in the pump, as they are mostly produced as metal. The pump prevents them from being entirely eco-friendly and customers bear the responsibility of separating the pump from the container before recycling. To address this issue, we have developed a patented metal-free pump, ensuring that even the pump itself is made of highly recyclable plastic. You can just throw the whole thing into the recycle bin!
(2) WHY 'POWDER'? We made a bold decision to remove water. Many facial cleansers have water as their largest component. Cosmetics with water are easy to reproduce miroorganisms, so preservatives must be added to prevent contamination during transport. The reason why removing water is worth it --- 1)Preservatives free: NATURAL CLEANSING is possible. Powder type can be transported without preservatives! 2) Reduce footprint: Removing water alone can reduce annual carbon emissions from transportation by 64%
How do you promote your product on multiple channels?
(1)Crowd Funding Site "WADIZ" funding successfully complete with a funding rate of 433%
https://www.wadiz.kr/web/campaign/detail/156341
(2)Postings and giveaway, review events on Brand official Instagram account
(3) Digital ad campaigns on Meta
(4) Online stores in South Korea's major e-commerce platforms: Naver, Coupang, etc
(5) 3 Offline multi-brand stores in Myeong-dong, Seoul
(6) On/offline press release
How does your product meet the evaluation criteria of its category?
(1) IMPROVED ENVIRONMENTAL FOOTPRINT:
'Waterless Beauty" Pure Bubble Cleanser becomes incomparably lighter! 200g to 10g
Removing 'water' alone can reduce annual carbon emissions from transporation by 64%!
Save 92% of annual plastic production wtih a single PURE BUBBLE Cleanser
(2) SUSTAINABLE PACKINGING MATERIALS:
NO Packing tape! Just a highly recyclable container, paper pouches, and a single paper box. Real eco-friendly packaging that reduces unnecessary waste.
(3) RECYCLABILITY:
Many containers are composite material mixed with various kinds of plastic, and it is difficult to recycle. However, Pure Bubble Cleanser uses plastic containers made of HDPE and has been classified as highly recyclable. In addition, it can be recycled as plastic as a whole by using patented metal-free pump instead of spring.
(4) FAIR TRADE / ETHICAL SOURCING/;
Cruelty-free, Vegan and manufactured in South Korea. Manufactured based on decent working conditions and fair prices, and create a mutually beneficial relationships between laborers and consumers/
(5) REFILLABLE SOLUTIONS:
PURE BUBBLE CLEANSER can be used for lifetime by only purchasing refill pouches. 1 paper pouch can be used for 1 month. 1 SET has 3 paper pouches.