Lador
Root Re-Boot Shampoo (Awakening / Activating / Purifying / Vitalizing)
This range of shampoos offers four varieties, each with a targeted effect on the hair’s roots. The Awakening formula, for dry and fragile scalps, nourishes the scalp and improves circulation, with ginseng root to nourish, beer yeast extract to boost hair and scalp elasticity, and biotin to add softness and shine. The Activating formula, for an oily and troubled scalp, reduces scalp temperature and relieves itching, reducing irritation by 40.7%. Its ingredients include cica, tea tree leaf extract, and camellia leaf extract. For sensitive and oily scalps, the Purifying formula removes dead skin cells, with ingredients including ginger root and apple extract. And the Vitalizing formula, for a dry scalp, improves scalp moisture by 92%, with ingredients including propolis and citrus fruit extract, which form a moisturizing film to protect scalp and hair and add shine. All products in the collection are certified as EVE Vegan.
Booth#: 3G-F3A Section: Cosmetics&Personal care
This product is a finalist in the category Hair Products of Cosmoprof Asia 2023
Product Tagline
This range of shampoos offers four varieties, each with a targeted effect on the hair’s roots. The Awakening formula, for dry and fragile scalps, nourishes the scalp and improves circulation, with ginseng root to nourish, beer yeast extract to boost hair and scalp elasticity, and biotin to add softness and shine. The Activating formula, for an oily and troubled scalp,
reduces scalp temperature and relieves itching, reducing irritation by 40.7%. Its ingredients include cica, tea tree leaf extract, and camellia leaf extract. For sensitive and oily scalps, the Purifying formula removes dead skin cells, with ingredients including ginger root and apple extract. And the Vitalizing formula, for a dry scalp, improves scalp moisture by 92%, with ingredients including propolis and citrus fruit extract, which form a moisturizing film to protect scalp and hair and add shine. All products in the collection are certified as EVE Vegan.
Product Description
The 4 types of Root Reboot Shampoo are Awakening (Red color with Red Ginseng & Beer), Activating (Green color with Cica & Tea Tree), Purifying (Orange color with Ginger & Apple) and Vitalizing (Yellow with Propolis & Citron) are hair loss relief functional shampoo containing hair loss relief ingredients such as Salicylic Acid, Depanthenol and Niacinamide to help alleviate hair loss symptoms. Menthol ingredient refreshes and cools scalp after usage. Each with different functions to help scalp circulation, soothe scalp, exfoliate or moisturize scalp. Awakening, Activiating and Purifying Shampoo are EVE Vegan certified products.
Claims & Benefits
Awakening: For dry weak scalp and dull hair. Helps provide nutrition to the scalp to create a healthy scalp environment. Increases scalp vitality and circulation.
Activating: For very oily and troubled scalp. Reduce scalp temperature to soothe problematic scalp reduce dandruff, and help temporarily relieve itch and irritation on scalp.
Purifying: For sensitive and oily scalp. Helps reduce redness and remove dead skin cells on the scalp to create a clean scalp.
Vitalizing: For dry scalp. Moisturizes scalp and hair, increases scalp elasticity to protect it from irritation, and adds shine to hair.
Technical Details
Awakening: Red Ginseng Root provides nutrition, Beer Yeast Extract boosts hair elasticity and Biotin adds softness and shine to hair. Tested to increase scalp elasticity by 32.7%.
Activating: Cica and Tea Tree Leaf Extract reduce scalp temperature. Camellia Leaf Extract helps temporarily relieve itch and irritation. Proven to reduce scalp irritation by 40.7%.
Purifying: Ginger Root and Apple Extract reduce redness and remove dead skin cells. Proven to reduce dead skin cells by 17%.
Vitalizing : Propolis & Citrus Fruit Extract form a moisturizing film to protect scalp and hair and add shine. Proven to increase scalp moisture by 92%.
Launch Date
Jan 2023
Price List
N/A
Website or Main Social Media
Lador Indonesia Tiktok: https://www.tiktok.com/@lador_id
Lador Indonesia Instagram: https://www.instagram.com/lador_id/
Lador Indonesia Youtube: https://www.youtube.com/watch?v=uMIzlKknT78
Lador Korea website: https://lador.co.kr/product/%EB%A3%A8%ED%8A%B8-%EB%A6%AC%EB%B6%80%ED%8A%B8-%EB%A7%9E%EC%B6%A4-%ED%83%88%EB%AA%A8-%EC%83%B4%ED%91%B8-300ml-4%EC%A2%85/330/category/82/display/1/
What sets your product apart and why is it innovative?
The Root Reboot series is innovative as it is a range of shampoo which aims to solve different scalp problems and relieve hair loss symptoms at the same time. We believe that solving scalp problems is the first step in tackling hair loss problems. While most hair loss relief shampoo aims at solving hair loss problems for oily scalp we think that all scalp types can face hair loss problems when the scalp is not well and cannot provide a healthy environment for hair growth. With this initial concept, we created the Root Reboot Shampoo scalp care series. Each of the shampoo help tackle different scalp problems. Thus different concept ingredients are added to each shampoo to target individual aspects to improve scalp environment. Each of them is clinically proven to improve specific aspects of scalp problems. With its reasonable price point and smaller size, it can help attract people who are new to hair loss shampoo. In conclusion, we hope this series of shampoos can help promote public awareness of scalp health and help people prevent hair loss problems by taking good care of their scalp.
How do you promote your product on multiple channels?
Offline: As the Root Reboot Series was made to target South East Asian countries we held a product launching event in Indonesia at the Basha Market in Surabaya last July. For the event, we invited KOLs to the Market and gave them special KOL packages to create content and post online. Staff from the Korea head office attended the event and gave a presentation on the series and tips on choosing the right shampoo. There were also various talk shows during the 3 days of the market to educate and promote the importance of scalp and hair care. At the Basha Market, we also set up scalp check machines to offer visitors free scalp check sessions. Further small gathering with nano KOLs was held after the launch.
Online: For influencers that could not attend the Basha Market event, we also sent them PR package for them to try and create social media content. TikTok post collaboration with local hair dryer brand helps us widen our customer base and brand awareness. For year-end promotion, we are planning to create Christmas hampers for selected online channels. Lastly, we have also signed a new KOL to further promote the series.
How does your product meet the evaluation criteria of its category?
First of all the Root Reboot Shampoo series should be one of the first series of shampoos aimed at solving different scalp problems while helping to relieve hair loss problems.
Additionally, the below four aspects allow us to stand out from other new hair products:
Packaging - The colorful packaging of the Root Reboot Series is eye-catching to customers and thus draws attention especially when placed offline. The small colorful package also
Ingredient - Concept ingredients for each shampoo also provides additional marketing points to the series and allow customers to easily remember the difference of each shampoo. The shampoo is also silicone and parabens free with three of them being EVE vegan certified.
Proven results - Each of the Root Reboot Shampoos have been clinically proven to aid in scalp problems such as scalp elasticity, reduce scalp irritation, reduce dead skin cells, and increase in scalp moisture.
Price - The MSRP of the shampoo has a reasonably accessible price point of around USD $12 (300ml). The affordable price is aimed at attracting more customers to the hair loss shampoo market.
Lastly, we have also registered the products on CPNP and SCPN which makes the product available for distribution in Europe and UK.