EyelashesWorld (PT Bintang Mas Triyasa)
Naturlash
False lashes get a green make-over in this Naturlash product. The lashes are made from 100% palm sugar fiber – which the company claims is a first – with all their components made from plant-based or recycled material. The palm sugar fiber lashes are organic and biodegradable, with the sugar palm fiber delivering a naturally textured experience. The lashes’ band is made from cotton, which the brand says biodegrades, in comparison to synthetic bands, and the tray that contains the lashes is made from sugarcane bagasse, a by-product of sugar production, to reduce waste. The box too, is made from paper.
Booth#: 3E-K4H Section: Cosmetics&Personal care
This product is a finalist in the category Green & Organic of Cosmoprof Asia 2023
Product Tagline
False lashes get a green make-over in this Naturlash product. The lashes are made from 100% palm sugar fiber – which the company claims is a first – with all their components made from plant-based or recycled material. The palm sugar fiber lashes are organic and biodegradable, with the sugar palm fiber delivering a naturally textured experience. The lashes’ band is made from cotton, which the brand says biodegrades, in comparison to synthetic bands, and the tray that contains the lashes is made from sugarcane bagasse, a by-product of sugar production, to reduce waste. The box too, is made from paper.
Product Description
Most eco-friendly and sustainable lashes collection. The first in the world, all lashes are made from 100% sugar palm fiber. All other components are made from plant based or recycled material, 100% biodegradable, vegan and cruelty free.
Claims & Benefits
Our lashes are a revolutionary blend of beauty and sustainability. Crafted from sugar palm fiber, with a cotton band, and every component designed with biodegradable materials in mind, they redefine eco-friendly elegance.
Benefits:
1. Guilt-Free Glamour: Enjoy stunning lashes that enhance your natural beauty while knowing you're making an environmentally responsible choice. Our use of sugar palm fiber and biodegradable materials reduces your ecological footprint.
2. Comfort Redefined: The cotton band offers unrivaled comfort, ensuring you can flaunt your lashes all day without irritation.
3. Eco-Conscious Packaging: From the sugarcane bagasse tray to the recycled paper box, our commitment to sustainability extends to every detail, minimizing waste and promoting a greener future.
4. Striking Natural Look: The sugar palm fiber delivers a naturally textured appearance, while the lashes' 3D design guarantees an eye-catching, one-of-a-kind allure.
5. Join the Movement: By choosing our lashes, you become a part of the eco-friendly beauty revolution, and together we’ll leave a lasting impact, one beautiful lash at a time.
Technical Details
Sugar Palm Fiber. material: 100% sugar palm fiber (Arenga Pinnata), 100% hand made • Natural look • Lightweight • Biodegradable)
Band: 100% cotton band that has physical properties: Strong, flexible, and smooth; does not cause irritation
Sugarcane bagasse tray: a byproduct of sugar production
Packaging: Using recycled kraft paper. This paper has pores with high elasticity. This makes kraft paper widely used for the packaging needs of goods requiring high durability. Kraft paper is more environmentally friendly because it breaks down easily when discarded.
Launch Date
November 2022
Price List
NA
Website or Main Social Media
www.eyelashesworld.com
What sets your product apart and why is it innovative?
The first in the world, most eco-friendly and sustainable lashes collection, made from 100% Sugar Palm Fiber. All other components are made from plant based or recycled material, 100% biodegradable, vegan and cruelty free.
How do you promote your product on multiple channels?
Our revolutionary Sugar Palm Fiber Lashes – where sustainability meets beauty like never before! Crafted with an unwavering commitment to our planet, these lashes redefine eco-friendly glam.
Crafted from the delicate fibers of the sugar palm, our lashes offer a blend of nature's elegance and human artistry. These lashes are not just about enhancing your eyes; they're about enhancing our planet. The band, thoughtfully made from soft cotton, ensures your comfort while highlighting our dedication to eco-friendly materials.
But our commitment doesn't stop there. We've gone the extra mile to ensure every component is biodegradable. The tray housing your lashes is made from sugarcane bagasse, a byproduct of sugar production, ensuring zero waste. The paper box is a testament to our commitment to recycling – crafted from recycled paper.
With our Sugar Palm Fiber Lashes, you're not just enhancing your beauty; you're nurturing the Earth's beauty too. Be part of the green revolution. Beauty with a purpose, that's what makes these lashes truly special.
How does your product meet the evaluation criteria of its category?
Our product, the sugar palm fiber lashes, meet the evaluation criteria of the green and organic category on multiple fronts.
First, the core material of our lashes, sugar palm fiber, is inherently organic and sustainable. This natural fiber is not only eco-friendly but also biodegradable. It ensures that our lashes have a minimal environmental impact from production to disposal.
Second, the band, crafted from cotton, adds to the product's green credentials. Cotton is a renewable resource that biodegrades easily, reducing the long-term waste associated with synthetic lash bands.
Moreover, our commitment to sustainability goes beyond the lashes themselves. The tray used is made from sugarcane bagasse, a byproduct of sugarcane processing, and the paper box is composed of recycled paper. These choices not only reduce the demand for new materials but also decrease waste and energy consumption.
By choosing our product, customers align themselves with a brand that prioritizes environmental responsibility and organic materials. It's a conscious choice that promotes a greener lifestyle and supports a more sustainable beauty industry.
Our sugar palm fiber lashes offer a guilt-free way to enhance one's beauty while caring for the planet, making them a standout choice in the green and organic category.