Mascara Plus Cosmetics S.r.l

Automatic Mascara Remover

A revolutionary and innovative way to remove your mascara. Any type of mascara, from the classic to the waterproof ones. Wherever you are, in your bathroom in front of the mirror or standing in the subway returning from work, without a mirror!

Stand Number: 6-F02a Hall: 6

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Product headline
A revolutionary and innovative way to remove your mascara. Any type of mascara, from the classic to the waterproof ones. Wherever you are, in your bathroom in front of the mirror or standing in the subway returning from work, without a mirror!
Product - Description
A O/W emulsion with a new volatile agent, derived from Coconut Oil that doesn’t leave the eyelashes dry, but moisturizes and makes them soft. For this reason, you can apply immediately another mascara. The texture is creamy and glides on well on the lashes, thanks also to the special brush developed for this product.
Product benefits
A product that will amaze you. The formula contains Jojoba Oil and Sunflower Oil which guarantees the creaminess and gives fullness of the texture.
Technical details
Specialized dual brush with spinning. Left spin setting for left eye. Right spin setting for right eye. Spinning brush scoops extra bulk from the reservoir. Hollow filament for the fanned out brush to reach every eyelash.
What makes this product so special?
NEXT MASCARA GENERATION, a perfect combination between packaging and formula.
How does it relate to the story?
Our expertise in the making and development of brushes, combined with our new formulation. The future of mascara beauty industry.
Why the product/formulation is innovative?
The formula contains a mix of new ingredients. The addition of Jojoba Oil and Sunflower Oil guarantees the creaminess and gives fullness of the texture. A new volatile agent, derived from Coconut Oil that doesn’t leave the eyelashes dry,but moisturizes and makes them soft.

Timeline

13 July 2023

Platform Opening

29 September 2023

Entries closing

19 October 2023

Finalists Announcement

15 November 2023

Awards Ceremony
Winners Announcement

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