Dafne Italian Philosophy S.r.l.

Active Oxygen Treatment

Concentrated like a serum, but light as a cosmetic water, it offers maximum effectiveness during the detox beauty routine. It has a surprising and changeable texture: after the application, it begins its transformation, releasing active oxygen.

Stand Number: 1E-D2C Hall: 1E

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Product headline
Concentrated like a serum, but light as a cosmetic water, it offers maximum effectiveness during the detox beauty routine. It has a surprising and changeable texture: after the application, it begins its transformation, releasing active oxygen.
Product - Description
Ultra-sensory hydro-gel mask with a high revitalizing effect. In application, its innovative texture instantly becomes an outstanding purifying and regenerating effervescent mousse. A true re-energizing treatment that detoxifies the skin favoring a radiant complexion thanks to its illuminating properties. The skin is re-oxygenated with a wonderful glow. Its formula is boosted with a high concentration of active ingredients. Suitable for all skin types and specific for skins of all ages that show signs of fatigue, dull skin and uneven skin texture. PARABEN FREE. DERMATOLOGICALLY TESTED ON SENSITIVE SKIN.
Product benefits
Treatment that accompany every moment of life: from 30 to 50 years old and over, because “to detoxify deeply” and ”to re-establish" the skin natural mechanisms becomes more and more necessary, an indispensable gesture. Unbridled rhythms and city exposures have an unavoidable impact on the beauty of the skin (dull skin tone, premature aging, skin more sensitive to aggressions…) This specific product helps to fight day after day against skin fatigue due to accumulation of stress, pollution, irritants or even sleepleness.
Technical details
At age 30, the loss of oxygen levels in the skin drops by 25%; At age 40, the loss of oxygen levels in the skin drops by up to 50%; In highly polluted environments the oxygen loss to the skin can be even higher. Anaerobic bacteria such as p. acnes proliferate in skin with under oxygenated conditions such as clogged pores. Wound healing becomes difficult in under-oxygenated skin. Diabetic and severely compromised skin conditions benefit from oxygen therapy.
What makes this product so special?
Triple "wow!” effect: 1st “wow!”: instant, sight and touch : surprise is in the texture; 2nd "wow!": the usage, its interaction with the skin :from the first contact with the skin, becomes a regenerating effervescent mousse; 3rd "wow!": the result, a wonder : a revived skin day after day; a fresh and detoxified skin, which releases vitality. A revived skin, synonymous of a spectacular beauty, a "wow!” beauty.
How the brand is promoted on line?
A unique skin care line that most definitely combines the utterly Italian thermalism long lasting tradition and the most advanced research of the best science strictly Made in Italy. The appealing power of the products lies in an intelligent alchemy of minimalist thought and style which is typically Italian, that starts its path within the Logo itself. “gli elementi” offers its precious contents to a new profile of Consumer. A well-informed woman who takes care of herself, able to communicate with her own body and to perceive her well-being. The Primary and Secondary packaging establish a confident relationship with the woman and informally address to the consumer. Mainly made of salsobromoiodic geothermal water, sulphurous geothermal water and geothermal plankton, with declinations that suit all kinds of skin and iso-epidermal pH, “gli elementi” are particularly rich in natural and geothermal origin active ingredients, essential for a perfect dermal-affinity. “gli elementi” is the only one using two different sources of geothermal waters orographically located in the same thermal facility and with a supply of minerals of different nature and peculiarity.
Why the product/formulation is innovative?
Main ingredient used: ACTIVE OXYGEN MICRO-ENCAPSULATED IN GEL: High-tech emulsion also used in the bio-medical field as an active oxygen carrier. It specifically stimulates the production of type I collagen from dermal fibroblasts. It significantly increases skin oxygen levels favoring a healthy and detoxified skin.

Timeline

13 July 2023

Platform Opening

29 September 2023

Entries closing

19 October 2023

Finalists Announcement

15 November 2023

Awards Ceremony
Winners Announcement

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